You are out of town. You get a hankering for a pepperoni pizza. But you don't know the location or phone number of a local pizza joint. What will you do? What WILL you do? Find a phone book? That is so 1967.
What I would do is flip open my cell phone and send a text message to Mr. Google. If I was in Beverly Hills, I would text "pizza.90210" to "GOOGL" on my SMS enabled phone. And I would know the street address and phone number of a local pizza joint. In theory. It is a beta program.
You can also get driving directions and weather, stock quotes and more.
Here is what Google says about it.